Bio Extratus has the ideal treatment for all types of beauty.
Where it all began The Bio Extratus brand was created by nature-loving hairdressers.
The company's history began in 1989, in a beauty salon in Belo Horizonte, when the owners were looking for a differentiated line of cosmetics, with quality and affordable prices. Combining knowledge and experience, the former owners of the salon and current owners of Bio Extratus started an artisanal production of cosmetics rich in natural actives.
In 1991, the brand Extratus – Produtos Naturais was born, a pioneer in the use of marrow oil in hair cosmetics.
The first time we never forget “In November 1991, betting on product innovation and quality, two of our current distributors ordered the first batch of products for distribution in the Campinas and São José dos Campos markets. The products were successful and that was how our distribution system started”.
An example of courage and entrepreneurship “In 1997, our production was no longer artisanal. We were a micro-company with an increasingly strong brand and our market was expanding. It was in this period that the boldness and vision of the future of the owners overcame the fear of difficulties and encouraged the construction of a new factory, located in the municipality of Alvinópolis, 170 km from the capital of Minas Gerais. In August 1998, Extratus Produtos Naturais changed its name to Bio Extratus Cosméticos Naturais.”
As a growth strategy, the brand prioritizes the quality of its products and a relationship of appreciation to the opinion-forming public – the hairdressers. Bio Extratus has been present throughout the country since the beginning of the 90's, with a line that grows and diversifies every year.
Our recipe for success “Our precious ingredients are the people who make up our company, employees, distributors and customers. The honest, successful and pleasant relationship established between the company and everyone around it makes Bio Extratus a solid brand, which continues to dream and dare to achieve its goals, with a huge social commitment and respect for the environment. .”
Thank you very much For the companionship, dedication and will to win every day, we would like to thank everyone around us. Without you, the dream would not have come true.
