2024-10-17 00:00:00 Where it all began The Bio Extratus brand was created by nature-loving hairdressers. The company's history began in 1989, in a beauty salon in Belo Horizonte, when the owners were looking for a differentiated line of cosmetics, with quality and affordable prices. Combining knowledge and experience, the former owners of the salon and current owners of Bio Extratus started an artisanal production of cosmetics rich in natural actives.