The History of PEG PESE
Facing difficult times in Europe in the 50s, the Damião family leaves everything behind embarking on a ship with the hope of a better future in Brazil. With an entrepreneurial spirit, despite great difficulties when they arrived in the country, they begin their activities by buying goods at the Mercadão Municipal de São Paulo with a cart and selling them at street fairs in the South Zone of the city.
In the middle of 1967, Baltazar Damião, at 18, took over the business that, at the time, was just a fair stand and in what would later become PEG PESE. In the 1980s, they became pioneers in the shopping bag business, reaching the mark of 27 units distributed throughout the city of São Paulo.
In 2010, with the support of their children, the stores take the format of a supermarket specializing in fruit and vegetables, with constant innovation since then, but maintaining the same values as the beginning: family service, respect, sustainability in customer relations.
Today, PEG PESE attracts the attention of the consumer not only for its organization, pleasant atmosphere and modernity, but mainly for the great variety of first-rate products, offering premium products, imported, exclusive and with differentials compared to those available in traditional supermarkets.
We also have complete units with grocery, butcher, cold cuts, bakery, cellar and, as it could not be otherwise, it continues to be a reference in the fruit and vegetable industry, with rigorously selected products.
Our progress allows us to look to the future and continue walking with great strides in the face of an expansion plan with the objective of consolidating itself in the market.
Through our 6 stores and more than 1000 direct employees, we are a reference for generating value in everything we do.
