Ibseize

Rate customer experience at the right moment at the right place: according to this survey, “loyalty program members are likely to rate customer experience with a brand seven points higher than non-members”. Using geofencing marketing, retail companies can encourage their customers to rate their experience when they leave the store, shopping mall, restaurant or supermarket, allowing retailers to increase campaign effectiveness.



Promote your loyalty program to non-members: Increase your loyalty member’s base by encouraging non-members to join your retail loyalty program. Use geofencing, beacon marketing to run campaigns triggered by how much time they stay in a place and how many times they visit a place.



Automate and personalize your loyalty campaigns: One of the main benefits that members value the most of loyalty programs is discount rates and savings. Location-based or real-time marketing allows you to send automated and personalized mobile communications, such as cinema ticket, museum, zoo information or premium discounts to all your members based on their location behavior (visit recurrency, last seen at or nearby location). The data gathered from the user’s geolocation, retailers could build highly targeted loyalty campaigns