2025-09-18 00:00:00 The Minimalist Skincare App is your one-stop shop for navigating the often-confusing world of personal care. Launched in 2020, Minimalist was born out of a desire to revolutionize the beauty industry. The core belief? Transparency and science-based practices are key to achieving radiant skin. Founded on Science, Not Hype: Minimalist tackles the widespread issue of misleading marketing claims and fear-mongering tactics. Debunking the myth that "natural" automatically equates to safe and effective. After all, everything - even water - is a chemical! Minimalist prioritizes scientific research, ensuring the products are formulated with high-quality ingredients proven to deliver results.