2024-06-03 00:00:00 SARDINIA is a mobile application dedicated to promoting tourism in Sardinia. Its guiding principle is interaction with the user, to inspire travel motivations, provide him with information on vacation themes and places of interest, and to accompany him, through the enjoyment of multimedia and geo-referenced content and useful services, during the travel experience. The app originates from a visual identity and editorial study related to specific image, branding and marketing choices. The choice of the naming SARDINIA increases the spread of the SARDINIA brand by addressing international markets as well. SARDINIA is functional and innovative in terms of diversification and comprehensiveness of content, aimed at different audiences based on their multiple interests; facilitation of content exploration, with simple, intuitive and immediate ways of search and use; and graphical interface and navigation, which have been based on the most modern app design trends and the guidelines of iOS and Android operating systems.