2023-03-16 00:00:00 Matrice Parma is a project that represents a cultural and tourist promotion and enhancement tool for Parma Capital of Culture 2020 + 21 and that in the immediate future can become the basis on which to set up new development and promotion actions for the territory, such as a possible candidacy of the historic city center as a Unesco World Heritage Site. The initiative aims to create a partnership between public and private entities to create and strengthen the city's digital reception system. The goal is to create a widespread digital museum of Parma and its territory, telling its heritage, history, characters and traditions, creating a sort of "cultural matrix", which generates an integrated and sophisticated storytelling, structured in multiple levels and layers.