2025-08-31 00:00:00 WOOP is a practical, accessible, evidence-based mental strategy to help people find and fulfil their wishes and change their habits. Over twenty years of research show that WOOP works. The approach scientifically known as "Mental Contrasted with Implementation Intentions" has proven to be effective across all age groups and areas of life, helping people achieve goals related to health, interpersonal relationships and academic/professional activity. What can I do with the WOOP app?