2025-09-12 00:00:00 UrbanMatch: Sima Aunty’s official love portal Finding True Love Should Be an Unforgettable Journey Welcome to UrbanMatch, the ultimate matchmaking experience for over 100 million South Asians living away from their hometowns. With Sima Taparia, the legendary matchmaker from Netflix’s “Indian Matchmaking,” as a part owner and key advisor, we blend cultural traditions with modern romance to create a unique and thrilling path to true love.