2024-11-05 00:00:00 We’re excited to announce that you can now use HEIC Converter to convert HEIC files into a variety of other image formats using our conversion app. HEIC is the name Apple have given for the new High Efficiency Image File Format. This format is a slicker and more efficient way of storing an image file. Utilising modern file compression methods it allows photos on your phone to be created at a fraction of the file size of the typical file format (JPEG), whilst the picture quality is also better than JPEG. This means you can use HEIC to save more photos, which are crisper and sharper than before.