Dealer Commander was initially developed as an in-house backend operating system by an Independent Office Product dealer. After years of frustration dealing with outdated office product software technology, it became increasingly clear that the existing technology choices were no longer a viable option. Thus, Dealer Commander came to be. Dealer Commander has evolved over the years to keep pace with the ever-changing technology of today's marketplace.
"There was no mainstream software provider geared to the needs of the office product dealer that could offer a Search Engine Friendly on-line presence along with fully integrated back-end operating system, states co-founder, Sonny Arora. Of course, the technology existed but that also meant a dealer would have to incur a tremendous cost, both in time and money.
Unfortunately, today dealers are still struggling with these same issues. Independent Office Product dealers still have to choose between a cost-effective back-end operating system and a true online presence. There is no affordable option out there that offers both. Mr. Arora states "My vision for Dealer Commander was to develop a product for Office Product dealers which would fully integrate these two options while staying cost effective and that means affordable!" Understanding the numerous ways that an Office Product dealer can go to market is an intricate part of how we have developed our technology. We understand that a strong business relationship with your software provider is critical to a dealers' success.
