2023-04-18 00:00:00 CPA stands for Cost-Per-Aquisition and it is an advertising model where companies pay affiliates to generate leads (not only sales) for their products and services. It means that, as a CPA affiliate, you can get paid to get people to register for a free service, request a free quote, request a free trial of a product, install an app on their phone and many other actions that don't involve a purchase. CPA marketing is my primary business and I've been helping online marketers succeed with this advertising model for several years.