eFabrics is Loro Piana’s simple, intuitively designed app for showcasing and ordering fabrics.
The entire range can be viewed digitally and in 3D, enabling users to interact with the fabrics and discover their characteristics.
The new augmented reality feature presents an avatar which interacts with the space and simulates the usage of the fabric selected.
All of the functions can also be shared with the end client.
Loro Piana operates in the luxury goods sector and has made uncompromising quality its mission. For six generations it has provided superlative quality fabrics to the most discerning customers, becoming the world’s leading processor of cashmere and fine wools.
These exclusive fabrics are entirely crafted in the company’s mills.
