2022-07-05 00:00:00 For any independent station, video delivery is about getting the highest quality video to anyone, anywhere, any time on any device, with minimal cost and impact on their network infrastructure. Apprikart provides the necessary solution to the showrooms and interested retailers a bridge to the future of video delivery which can be extended into Video commerce or shoppable video. A shoppable video demonstrates a product in the video and then, importantly links to the product directly from the video. Shoppers can either purchase the product directly in that experience, or are linked directly to the product page on the e-commerce site or show interest by requesting for a call back. In some cases, the product is linked directly to the shopping cart for instant purchase. Live video shopping, or lives broadcasting has audience interaction. Presenters, when live have the opportunity to understand in real time how people are reacting to the video. If it's one to one, the presenter need only ask what the shopper wants to know and see. They can respond directly to their needs. As a result conversion goes through the roof. In a one to many scenario, presenters can pose questions and get responses by polls, direct messages, tweets - or can even gauge the response based on how many people leave.