2024-07-17 00:00:00 i of the Elephant lets you report where ivory is being illicitly sold. It makes it easy for you to take action against the most urgent threat to elephant survival – the illegal trade in ivory - and be part of the solution! Every day another 60 elephants are killed for jewelry and other ornaments. Demand for ivory has skyrocketed, sending poaching rates soaring. Although the United States has banned the international trade in ivory, we are currently the second-largest ivory market in the world – behind only China. Our goal is to compel sellers to be more responsible and enable consumers to choose environmentally conscious stores. Reports and images submitted may also be reported to wildlife authorities for investigation. i of the Elephant is a community action tool to tackle illegal ivory trade and gives you the power to make a positive difference. Without our help, elephants in the wild could be extinct in our lifetimes.