2025-09-24 00:00:00 Shop the latest styles from BOSS and HUGO for men, women and kids. OUR FEATURES: Visit the app daily to discover new looks, and be inspired by our latest stories. Get to know the faces of the campaigns, browse our gift finders, and get wardrobe tips from our style advisors. Save your favorite products to your wishlist and purchase them later. OUR BRANDS: Enter the impeccable world of BOSS or step into the bold world of HUGO. Our two brands share one common goal: to outfit you with confidence and style for any situation. Turn to BOSS for sharp and sophisticated tailoring, effortless weekend style and dynamic athleisure looks. Reach for HUGO for daring and progressive pieces in modern colours and cuts for authentic attire with a twist.