It was an initiative under Operation Flood, the world's biggest dairy development program launched to make India a milk sufficient nation. Over the years, Mother Dairy has contributed significantly to achieving this objective through a series of innovations and programs. Today, Mother Dairy manufactures markets & sells milk and milk products including cultured products, ice creams, paneer, and ghee under the Mother Dairy brand. The Company also has a diversified portfolio with products in edible oils, fruits & vegetables, frozen vegetables, pulses, processed food like fruit juices, jams, etc. to meet the daily requirements of every household. The Company over the last many years has created a market leadership position for itself in branded milk segment in Delhi & NCR through a robust network of its booth and retail channels. It has also expanded its reach to other regions in North, South, East, and West with its offering of Milk and Milk products pegging it among the few companies to own such a vast channel of distribution in India.
Brand Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations. The Company is committed to uphold institutional structures that empower milk producers and farmers through processes that are equitable. A significant portion of its income is ploughed back into the value chain to support and maintain the system. Mother Dairy is a 9001:2008 (QMS), ISO 22000:2005 (FSMS) and 14001:2004 (EMS) certified organization. Quality of milk is of paramount importance for the company and hence it has invested extensively in installing hi tech automated machines to ensure high product quality/reliability and safety.
Mother Dairy is also present into edible oils segment under the brand name Dhara which was launched under the 'Operation Golden Flow' program of NDDB as a market intervention program to address a larger cause of the Indian farmers & consumers. Trust, Purity, and Taste are the hallmarks of Dhara cooking oil. It has been a constant endeavour at Mother Dairy to stay connected with its stakeholders. The corporate tag line of the latest brand campaign - Happy Food Happy People - captures the essence of what the Company stands for. Mother Dairy is committed to bring happiness to every individual with its range offering pure, hygienic, and adulteration-free high-quality products which has been the strength, differentiator, sand heritage of the brand over years.
In our effort to instil and create happiness in all the lives we touch, we live our notion of creating happiness for our employees through creating a workplace reality that is fulfilling and enriching for them. We constantly listen to our employees and evolve our people practices. As a result of this, Mother Dairy has been recognized as the 2nd Best in the FMCG Industry and has also been ranked at 39th amongst India's Top 100 Best Companies to Work, in a study by Great Place to Work Institute in association with the Economic Times for their annual 2015 survey. The corresponding ranking in 2014 was 62nd amongst the list of Top 100. In the survey, the brand also witnessed a significant move its Trust Index from 70% to 83% in 2015.
