2024-10-23 00:00:00 The Biù brand project was born from Unibee, a consortium that unites and supports the 160 perfumeries of the main four brands of Italian cosmetics: Idea Bellezza, Estasi, Sensation and Mallardo. An idea, that of Biù, which already starts with a forward march: the experience and knowledge of those who have been understanding beauty for years. The goal is to make a difference in the world of Italian perfumery, through an app dedicated to all the points of sale of the Unibee consortium, useful for managing spaces professionally and in harmony with market demands