2025-06-11 00:00:00 Whiteriver Group is a privately owned business that first started distributing flooring in 1997 and have since grown to become the market leaders in laminate and engineered flooring in Ireland. Whiteriver products are available nationwide from all leading builders providers, DIY, furniture, flooring and door stores. Our aim is to provide our partners with top quality value for money products, technical/marketing support, and world class service.