2025-08-25 00:00:00 Australian university researchers from the ADM+S Centre developed The Australian Mobile Ad Toolkit to explore digital advertising on social media platforms and observe potential harms posed by targeted advertising. The project uses a ‘data donation’ method that involves you and other members of the Australian public donating ads you see on social media into a dataset managed by our research team. Once you have registered and consented to participate in the research project, the app collects advertisement content that is marketed to you through Facebook, Instagram, and TikTok. This is achieved by a screen-recording process that uses image analysis to filter said advertisements on social media apps. The app does not collect any details about you, or your personal social platform profiles. Important information regarding the app's usage of the Android Accessibility Services API: