2023-09-14 00:00:00 Through the Continental Bom Dia app, the distributor/wholesaler offers an online sales channel for its resellers and allows the POS to monitor and place orders, in addition to many other benefits. It is an innovative solution that provides the POS with a new purchasing and service provision experience that complements the work carried out by the field sales team. In addition to building customer loyalty, it considerably increases the potential for sales growth through this channel.